First Direct

First Direct is a UK telephone and internet-only bank, operating as a division of HSBC. It consistently ranks among the highest-rated banks in the UK for customer satisfaction, known for responsive 24/7 customer service. First Direct offers current accounts, savings accounts, mortgages, credit cards, and personal loans. The bank's 1st Account current account is a popular choice for bank switchers, currently offering a £175 switching bonus for new customers who deposit £1,000 and make five card transactions within 45 days. First Direct previously operated a refer-a-friend scheme offering £50 bonuses for successful referrals, though this programme is no longer active. The switching incentive remains one of the more competitive in the UK banking market.