You have found a referral programme worth sharing. You have signed up, grabbed your link, and now you are staring at a submission form. What you write in the next few minutes will determine whether people use your referral or scroll straight past it.
The difference between a referral that earns consistently and one that sits untouched is almost always the quality of the submission. Here is how to write one that people actually want to click.
The Anatomy of a Good Submission
Every strong referral submission answers three questions within the first few seconds of someone reading it:
- What is this? The product or service being referred.
- What do I get? The reward for the person clicking.
- What is the catch? Any conditions, minimum spend, or requirements.
If someone has to dig through your description to find these answers, you have already lost them. Lead with clarity.
What to Include
A clear, descriptive title
Your title should tell someone exactly what they are looking at without needing to read further. Good titles are specific and front-load the most important information.
Strong titles:
- "Monzo — Get £5 when you sign up and make a payment"
- "Octopus Energy — £50 credit for switching your energy"
- "Trading 212 — Free share worth up to £100"
Weak titles:
- "Great banking app!!"
- "Free money — check this out"
- "Energy referral"
The strong titles tell you the brand, the reward, and the basic condition in a single line. The weak titles tell you nothing useful.
Honest reward details
State exactly what both parties receive. If you earn £10 and the person clicking earns £5, say so. If the reward is the same for both, make that clear. People are not naive — they understand that referral programmes benefit both sides. What they dislike is feeling misled.
